Myths About How Capital is Raised by Everyone

Let’s talk about how capital is raised, especially about the myths that surround this matter.

For decades, the narrative around raising capital for private companies has been confined to a familiar sequence of chapters: family and friends, government grants, banks, angel groups, accelerators, and venture capital. This traditional pathway has painted a partial picture of the opportunities available to entrepreneurs, leaving many vital chapters unread and unexplored. However, the advent of the JOBS Act and the rise of online capital formation have added crucial new dimensions to this narrative, expanding the playbook for entrepreneurs seeking funding. We will debunk the myths surrounding capital raising, urging entrepreneurs to read beyond the first six chapters and explore the broader spectrum of options now at their disposal.

The Unread Chapters of Capital Raising

Raising capital is a nuanced art, steeped in tradition yet rapidly evolving with technology. Each of the nine chapters of capital raising—ranging from personal networks to sophisticated online platforms—has its own set of rules, expectations, and audience. Yet, at their core, they all share a common process: crafting a compelling pitch, valuing the business, and reaching out to potential investors. Whether through personal meetings, phone calls, or digital platforms, the essence of capital raising remains a quest to gather a crowd of supporters, investors, and advocates for your business.

Rewards Crowdfunding

Platforms like Kickstarter and Indiegogo have shown that product-based businesses can attract funding from customers and enthusiasts who believe in their vision. This model allows entrepreneurs to validate their market fit while securing the capital needed for production and scaling.

JOBS Act Regulations (RegCF, RegD, RegA+)

The JOBS Act has revolutionized access to capital by legalizing equity crowdfunding (RegCF), simplifying offerings to accredited investors (RegD), and expanding the ability to publicly solicit investments (RegA+). These regulations have democratized investment, making it accessible to a broader audience of both entrepreneurs and investors.  There is now over 2,500 platforms in the USA alone that cater to any of the such JOBS Act Regulations but Spark.Market and Red Crow are now becoming the new trend of online capital formation.  

Online Capital Formation

The digital transformation of capital raising has enabled platforms to streamline the investment process, making it more efficient and far-reaching. Online capital formation leverages technology to connect companies with a global pool of investors, transcending geographical and traditional barriers.  KoreIssuance sole purpose is to enable companies to utilize the JOBS Act regulations and to allow companies to raise capital on their own terms, and website.

Technology’s Role in Accessing Capital

The transition to online platforms has not only modernized the capital raising process but also expanded its potential. Digital platforms offer a cost-effective, efficient way to reach investors, turning the erstwhile daunting task of fundraising into a more manageable, even rewarding endeavor. This shift towards online capital formation fosters a more inclusive ecosystem, where businesses can attract not just investors but also future customers, partners, and champions of their brand.  The entire process is done online with such infrastructure created by KoreConX, which provides the infrastructure for all participants (investors, companies, issuers, lawyers, auditors, IA firms, Broker-Dealers, SEC-Transfer Agents, ATS, OMS, Banks, Payment Rails) this is the key to allow democratization.  In this new world, people can invest as low as $5.00 and it can be done cost effective and 100% compliantly.

Challenges Beyond Chapter 6

Venturing into the realms of rewards crowdfunding, JOBS Act regulations, and online capital formation presents its own set of challenges. Entrepreneurs may encounter skepticism from traditionalists who view these methods as less prestigious or viable. However, the success stories emerging from these avenues are dispelling such myths, proving that these “new chapters” are not just viable but also potentially more aligned with the modern entrepreneurial journey.

Keep in mind the skepticism they demonstrate is a reaction to how threatening this way of capital raising is competing with them.  You will hear remarks like, “dumb money”, “they bring no value”, “not sophisticated” and much more.  This tells you when something is working when money (investors) have choices and they are selection you rather than going to a fund.

Embracing the Full Spectrum of Capital Raising

Educate Yourself: Understand the nuances and requirements of each capital-raising avenue.

Build a Comprehensive Pitch: Tailor your pitch to suit different platforms and investor expectations.

Leverage Technology: Use online platforms to streamline the fundraising process and reach a broader audience.  Working with KoreIssuance can be the difference of success and failure.

Engage Your Network: Tap into your personal and professional networks for initial support and validation.

Explore All Avenues: Don’t limit yourself to traditional funding sources; explore crowdfunding, online platforms, and JOBS Act opportunities.

Compliance and Transparency: Ensure your fundraising efforts comply with legal requirements and maintain transparency with potential investors.  Trusted partners is essential to any type of successful capital raise.

Value Beyond Capital: Look for investors and platforms that offer value beyond just funding, such as mentorship, networking, and market access.

Continuous Learning: Stay informed about evolving regulations and emerging platforms to maximize your fundraising potential.

The landscape of capital raising is broader and more diverse than ever before. Entrepreneurs today have the opportunity to explore a multitude of chapters beyond the traditional six, each offering unique benefits and access to a wider range of investors. By embracing the JOBS Act regulations and leveraging online capital formation, startups can navigate the fundraising process more effectively, tapping into a vast pool of potential supporters. Educating oneself about these opportunities, working with trusted advisors, and adopting a strategic approach to capital raising are essential steps toward securing the necessary funding. In the ever-evolving narrative of entrepreneurship, understanding and utilizing the full spectrum of funding options available is not just an advantage—it’s a necessity.